About Tried + True
The “+” means you’re never doing this alone.
We’re a Canadian growth studio with one job: run the entire internet side of your business — brand, website, search, AI visibility, ads, and a 24/7 front desk — as one calm platform, so you can get back to the work you love.
Trusted experience, proven results
Built by an operator who has done it — 100+ times over.
Not a faceless agency. Behind every project is a founder who has built and sold real businesses for 16+ years.
Why clients choose Tried + True
Most agencies do one thing. We bring the whole stack.
Unlike a traditional web shop, every project is approached from both a technical and a business angle — entrepreneurship, software, cybersecurity, psychology, and marketing in one team — so what we build is secure, scalable, and engineered to generate measurable results.
Growth & marketing
- 12+ years of SEO & digital marketing
- AI & LLM search visibility
- Built eCommerce brands earning $50K+/mo
- Conversion-rate optimization
Software & product
- SaaS & custom software development
- Published iOS & Android apps
- Fast, modern, structured web builds
- Real product-launch experience
Security & infrastructure
- Certified penetration tester (white-hat)
- Network security & cloud architecture
- Security-first development practices
- Your site, data & customers protected
Psychology & conversion
- Psychology degree in consumer behaviour
- User-experience & persuasion expertise
- Built to convert, not just to look good
- Decisions grounded in how buyers think
Meet the founder
A builder, not a middleman.
Behind Tried + True is one person who can see the whole board. Over 16+ years, Braedan has founded, scaled, and sold companies across software, security, e-commerce, and marketing — and helped launch 100+ businesses along the way.
What makes that rare: he hasn’t just marketed local businesses — he’s owned and run them. An auto-detailing studio, a barbershop, a cleaning company, a home-services platform. He’s lived the slow months, the after-hours bookings, and the word-of-mouth grind — so he knows what actually moves the needle for a local business.
He pairs that operator’s instinct with real technical depth: a psychology degree behind every conversion decision, 12+ years of SEO (including taking a national brand to #1 in Canada), full-stack development, and certified penetration-testing for fast, secure, hard-to-break builds. One partner, one accountable person — the whole system.
Built for the AI era
Most agencies build for Google. We build for everywhere.
Your customers no longer just “Google it.” They ask ChatGPT, Gemini, Claude, and Perplexity. We engineer your business to show up — and get recommended — everywhere they look.
Why we exist
A partner, not another vendor.
Most owners get sold pieces — a site here, some SEO there, a CRM, an agency — then left to stitch them together and manage everyone. It’s exhausting, and it’s why so many great businesses stay invisible online.
We do it differently. One partner takes the whole internet side off your plate and keeps it compounding, month after month. That’s what the “+” stands for: addition, not subtraction. More in your corner, never more on your plate.
No website build fee. You own everything. And you always know exactly what we’re doing, in plain English.
- Web designerhandled
- SEO agencyhandled
- CRM & automationhandled
- Answering servicehandled
- Marketing agencyhandled
- A pile of loginshandled
How we work
A few things we believe.
Calm over chaos
Growth shouldn’t feel stressful. We keep the work quiet and the communication clear, so you can breathe.
You own everything
Your site, your domain, your accounts — always yours, from day one. We earn the relationship every month, not with a lock-in.
Honest, plain English
No jargon, no vanity metrics. Just a clear monthly report and a straight answer whenever you ask.
Our promise
The 90-day lead guarantee.
If your platform doesn’t generate its first qualified lead within 90 days of launch, your next month is on us — no questions, no fine print. You own everything from day one, and after the initial term you’re month-to-month. You stay because it’s working, not because you’re trapped.
Let’s talk
See if we’re the right partner for you.
Book a free, relaxed call. We’ll map how your business gets found, chosen, and booked — and you’ll leave with a plan whether we work together or not.